“Forever Rising. From South West Sydney to the world”
Prowling the Australian scene, Western Sydney artist L-FRESH The LION has quickly become renowned for his powerful presence, inspiring live shows and thought-provoking lyricism. His organic amalgam of world-class music and social activism has seen him seamlessly segue from underground events and ciphers to national tours and major festivals, the natural ascent of an MC with an abundance of purpose and self-belief.
Many musicians lay claim to being unique, but inspired by hip hop music from the mid-‘90s and early-2000s, and a deep love and respect for his own cultural and ancestral roots which trace back to the Sikhs from Punjab, India, L-FRESH is truly an artist like no other.
Introducing himself to music lovers in 2014 with a classy opening gambit, his debut album One announced L-FRESH The LION as an integral part of the new generation of hip hop artists still making waves in the Australian music industry to this day.
It paved the way for his signing to legendary Australian-based hip hop label Elefant Traks in 2015, who helped L-FRESH The LION release his acclaimed sophomore album BECOME in May of 2016. That record spawned powerhouse singles Get Mine (feat. Parvyn) and 1 In 100,000, both of which received regular rotational radio play across Australia and in the UK on BBC’s Asian Network.
The unabashed strength of this second L-FRESH statement and the traction gained by its catchy and thought-provoking radio tracks found BECOME being nominated for Best Urban Album at the 2016 ARIA Awards.
But the studio isn’t the only habitat where L-FRESH The LION rules the domain, the hard-working talent having also built a powerful reputation for his passionate and stirring live shows. No stranger to the road, L-FRESH and his trusted live band have shared stages with names such as Nas, Dead Prez and Talib Kweli, as well as spitting captivating rhymes to crowds at Splendour In The Grass, Groovin’ The Moo, WOMADelaide, Woodford Folk Festival, NYE On The Hill, The Plot, and numerous other Australian festivals.
And it’s not only Australian audiences relishing the L-FRESH The LION experience, the MC recently took his first steps onto the international stage supporting fellow Aussies the Hilltop Hoods and Thundamentals in the UK, as well as rocking his own well-received headline show in London.
Even global creative platforms and the corporate world is clamouring to hitch their name to the L-FRESH The LION wagon. The MC is Australia’s only fellow for YouTube‘s Creators For Change program, an ambassador for All Together Now and White Ribbon Australia, as well as a brand ambassador for Holden, AFL NSW/ACT and RES Denim.
He’s an artist of rare integrity and relevance, whose music strives to break down cultural barriers and make our society a better place as much as it does to illuminate and entertain. There’s only one L-FRESH The LION, and his appetite for effecting change via his moving words and music will never be extinguished.